Hi, I'm John. I like to consider myself a hybrid designer who can concept and design with both visuals and UX strategy. I enjoy creating simple but effective solutions that create the least amount of friction for users and customers. Often, I find myself building a lot of something out of nothing. For the majority of my career thus far, I've worked within the e-Commerce and advertising realm of design, focusing my energies on both experience and execution.
In my free time, you can usually find me either on the golf course, at the record store, or with my wife exploring the Olympic Peninsula.
Senior Visual Designer – Amazon Music
Sept 2017 – Current
Design lead for Amazon Music's expansion into Canada, 15 Central and South America countries, and 20 European countries. Also led the design launch for the expansion into Australia and New Zealand. Support design and art direction for the US market.
Responsibilities include global synchronization for design direction and strategy, and implementing these strategies into local markets through marketing materials (web and print), visuals for the desktop and mobile apps, landing pages, and visual integration into the larger Amazon ecosphere (site, Echo devices, tablets). Work directly with the UX team to better our tools (landing pages), conduct research, and support product design.
Other projects include working with our Label Relations teams to create specialty packages to promote artists. These campaigns include unique landing pages, social media campaigns, and traffic drivers.
Currently, the direct point of contact and lead for the global Paid Marketing Advertising team, working with them to create new ad packages, support A/B tests, and create ad package templates for the global design teams to drive efficiency.
Interactive Designer – Advertising User Experience & Design
Sept 2014 – Sept 2017
Create strategic and customer-centric executions and campaigns for all of Amazon's advertising platforms: Fire tablet, Fire TV, desktop, and mobile. I've worked with a variety of clients, from Fitbit to ADIDAS to WellPet doggy pads. No client is too big or too small, and every day is never the same. Several of my exclusive clients have seen their brands on Amazon grow from $10k annual spends to $2M annual spends, while also juggling the creation of 3000+ ad units across 200+ additional clients. As a team lead, I also provide internal design reviews and mentorship for other team members in Seattle and Costa Rica.
Sept 2009 – Sept 2014
At ESPN, I worked across multiple channels and properties to create custom advertising solutions, onsite graphics, and editorial design pieces. I owned the ESPN Radio sweepstakes platform, where I was able to break outside of a 5-year-old template to create custom landing pages, from scratch, for each of our advertising partners, including Bud Light, Werner Ladders, 1-800-FLOWERS, Subway, Shell, and Bass Pro Shops.
July 2005 – June 2009
Created onsite graphics and advertisements for eMusic.com, an independent music MP3 subscription service. I was able to create graphics and Flash banners for some of my favorite artists and record labels, including Radiohead, The White Stripes, Dischord Records, and Sub Pop.
Maris, West & Baker
June 2004 – Feb 2005
Working mostly in print as a visual and production designer, I was able to work on big and small campaigns for many brands across Mississippi, including the Mississippi Tourism and Visitors Bureau and the Mississippi Department of Health's anti-tobacco group.
Mississippi State University
Bachelor of Fine Arts – Graphic Design, 2004